The VOGO Voice Blog

Articles from the Voice Technology blog. Learn from the experts. Read voice technology related articles and boost your knowledge and technical skills.
Introduction to Voice Technology

Focus group: A tool for productive Market Research

In the initial stage of ideation or product development, it is imperative to conduct market research so as to identify your consumers’ underlying preferences. Depending on the purpose of the study and the credibility of research data, one can resort to a suitable medium to collect information from prospective customers. Here comes the pivotal role of focus groups. They facilitate direct interaction with the target audience to infer consumer characteristics and identify current market trends.

Introduction to Voice Technology

Voice Commerce Will Take A Bigger Role In Retail Industry

Voice assistant technology is still a largely untapped resource when it comes to voice commerce but it is slowly gaining traction. According to the Voice Commerce Survey by SUMO Heavy in 2019, only 17 percent of consumers have browsed or shopped via voice-activated assistants. As Natural Language Processing(NLP) technology evolves, and the more these voice-enabled …

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Introduction to Voice Technology

Voice-­assisted Technologies For Safer Commercial Trucking And Fleet Efficiency

Hailed as game-changers in terms of improving truck drivers’ safety and fleet efficiency, voice integrated technology is poised to be the future of fleets and transportation. Voice assistants are a natural fit with the trucking industry helping drivers, fleet managers, and customers alike. With the built-in voice-activated devices in trucks, drivers can ask specific questions …

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Introduction to Voice Technology

Improving Workforce Productivity with Voice-Enabled Devices

Voice-enabled devices augment employee capabilities and productivity by freeing them from administrative tasks such as time logging, benchmarking budgets, data mining, etc. Employees can use voice commands to communicate with their enterprise applications to drive desired actions and outcomes with simplified interactions. The machine learning capabilities and predictive nature of digital assistants and other AI-powered …

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Introduction to Voice Technology

What voice technology means for Brands and Marketers ?

Novel technologies will continue to drive consumer behavior and companies need to prepare for the change. As George Bernard Shaw said, “Progress is impossible without change”. Search, advertising, content, and commerce are greatly being impacted as consumers transform the way they interact with brands as the result of voice technology. According to a voicebot.ai survey, …

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Introduction to Voice Technology

Digital transformation of Brands through Voice technology

Brands are under perennial pressure to respond to the rapid advancement in technologies and to the shift in ways the consumers communicate with businesses. In today’s customer-centric business landscape, it is the customer who is driving the change that makes companies revamp their business models and adapt to the new market reality. Brands need to …

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Introduction to Voice Technology

Voice as the new UI frontier; Making the shift from UX to Voice Experience (VX)

Businesses can build engaging voice experiences that make everyday tasks faster, easier, and more delightful for customers. The voice user interfaces are natural, conversational, and user-centric. It brings speed and efficiency to mundane tasks—which is why voice is poised to become ubiquitous. What are voice skills Skills are voice applications that interact with the user. …

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