Smart Speaker Skills for Camping Activities

The VOGO Voice Blog / August 4, 2021

Voice tech for camping activities

Over the last year or two, a new business tech trend has emerged: voice. Between Alexa, Google Assistant, and Siri, people everywhere are embracing smart assistants. In fact, 47.3 million adults in the US now have access to a smart speaker. That’s 20% of the country’s adult population!

Smart technology has become increasingly ubiquitous in our lives. Be it to have a check on the temperature, having Alexa to order things online, or your smart TV that links to your online streaming services, smart tech is everywhere. It is therefore only logical that organizations (public or private) that deal with tech-savvy consumers must find ways to embrace and leverage technology in their product and service delivery. This holds equally true for park & rec agencies as well. Park and rec agencies can provide a plethora of additional content via a voice app, like season dates, visitor and pet policies, park amenities, check-in and -out times, and even a park’s activities schedule. 

Parks and recreation agencies have a lot going on. They have to manage recreation facilities, promote conservation, create fresh programming, improve health and well-being in the communities they serve, along with a ton of other important things.

Why should park and rec agencies consider adopting a voice strategy?

Recreational activities, especially camping have changed a lot with time. The final objective for every park and rec agency or a campground owner is to provide their visitors /campers with great customer experience. Voice technology, when used with a purpose, can help augment these interactions with your park visitors. A voice strategy can help campground owners in achieving that goal. Below are some reasons why you should consider creating a voice app, or as Alexa calls them, skills for them.

Give your visitors or campers the experience they expect

In an era where instant gratification is everything, nailing your visitor’s camping experience is a big part of your organization’s long-term success. With automation of repetitive tasks, you’ll be able to offer your campers an unparalleled convenience and ease of access while also giving them the information they need without the constraints of a 9-5 workday in the form of:

  • Reduced response time for their queries
  • More time for your team to focus on larger customer experience objectives
  • 24×7 access to help for your visitors via smart speakers

[WEBINAR] Voice Technology: The Next Frontier for Parks and Recreation

Real-time information, facility availability, and event information

Now the visitors can access real-time campsite availability information from your potential voice app directly on their smart devices. So, if you’re looking to reserve a campsite in Colorado this summer, simply check out their voice skill to see which campsites are available, learn about the activities nearby, then pick the site that interests you most and best suits your travel needs. 
 
By adding a voice capability to your existing catalog, you can expand your efforts to provide your community with the most comprehensive, easily accessible, and up-to-date information on camping throughout the US. 
 

Refine your marketing strategy

Speaking of strategy, one of the easiest ways to begin is by leveraging the voice technology to refine your marketing strategy. Whether you’re focused on content-based initiatives through your website and social media accounts or looking to run effective ad campaigns, a smart voice skill will allow you to target a more specific and segmented audience. Here’s how smart technology can help with your marketing strategy:
  • Identify usage and consumer behavior patterns to come up with user personas through the collected data
  • Assist in constructing detailed audiences 
  • Create more effective ad campaigns that will reach and engage the targeted audience via interactive voice ads.

Using GIS integration with voice capability for parks & rec management

Geographic Information System (GIS) technology has emerged in recent years as a vital tool for helping communities to make informed decisions especially for parks and public-space planning. When voice tech and GIS are integrated with each other, it can provide users with real-time park and recreation user statistics such as characteristics of park land, open space, wooded area, parking facilities and condition of park equipment. With citizen awareness, parks and recreation departments have the opportunity to promote, showcase and engage citizens through a voice application. With VOGO Voice’s powerful GIS connectors for Esri ArcGIS, CARTO, and other Geospatial integrations, citizens can access information such as park hours or recreation schedules at their fingertips by just asking their smart speakers.
 
The GIS and voice capability is an added advantage and  is all about understanding ‘relationships’ of how people, services, and accessibility interact. It can also be used to collect information too from your visitors and provide details about the parks that are not always reported.

Start leveraging voice technology

Most businesses, if not all, stand to benefit by leveraging voice technology one way or another. All you need to do is a bit of research to find the tools that suit your business needs. When in doubt about whether a particular voice tech solution is worth it, compare the investment to the time you stand to save by implementing that solution over the next 1-3-5 years.

You can see so many interesting ways in which voice skills are supporting customers and driving business. Learn more about voice skills on our blog, but why not try it for yourself? Get in touch with our team to discuss your project.  

VOGO Voice designs and builds engaging voice skills for industries including education, civic, transportation, business, and nonprofits using our robust voice user interface platform that allows data integration and in-depth customization. VOGO Voice build you the best of class voice app that is compatible with both Amazon Alexa and Google Assistant. Get in touch with our professional team today to hand your citizens, customers, and workforce a high-definition voice-activated solution to keep pace with their demand.

Sign up