Voice is the new interface that will be quickly surrounding us in several places and in many ways. In every segment, from automotive to banking, Voice User Interface (VUI) is progressing at an exponential level as companies are trying to release their own voice technology integrations to meet the demands of their consumers. Every brand, big or small, all are concentrating on developing their voice content for Alexa, Google Assistant, and other Samsung devices. Voicebot reached out to over 46 industry professionals to get their predictions for 2020.They range from new architectures for voice assistant to the importance of voice search and increased adoption of in-car car voice assistant.There are also predictions about the first 100 million dollar voice apps.For sure,voice experiences are becoming more widespread.
What’s causing that shift towards voice?
The main driver of that shift towards VUI is increasing consumer expectations and changing user demands. This is due to the ever-evolving digital awareness and a higher level of comfort where speed, efficiency, effectiveness is continuously being optimized.
The mass adoption of smart speakers in users’ everyday lives is also triggering that shift towards voice applications. Many industry experts predict that nearly every app will integrate with voice technology in some way in the next 5 years. This is only the beginning of voice technology as we will see major advancements in the user interface in the years to come. With the advancements in VUI, companies need to start educating themselves on how they can best leverage voice to better interact with their customers.
Here are the top voice technology trends to watch in 2020
In 2020, voice-enabled apps will not only accurately understand what we are saying, but how we are saying it. Applications of this technology are seen everywhere, so let us take a look at some of the voice trends and projections.
Voice AI is changing consumers digital behavior
With the emergence of digital voice assistants,voice search trends have played a vital role in changing consumers’ digital behaviors. The most prominent examples of digital voice assistants are Amazon Alexa, Google Assistant, and Cortana.
Most importantly, the above-mentioned voice technology and smart assistants are available in the form of smartphones, smart home entertainment devices. The recent statistics and estimates have measured that over 87% of Americans use smartphones that are equipped with a voice assistant. With hand-held devices, especially smartphones possess an integrated smart voice assistant that enables the users to search for information at any time-frame.
Smarter voice searches
Search is central to brand advertising and continues to expand its usefulness to the consumer. It’s becoming more intelligent and it’s the start of customizing results based on customer intent. And as technology, is becoming more sophisticated the focus of voice search is shifting from a list of links to specific answers.
Voice search has been a hot topic of discussion. Visibility of voice will undoubtedly be a challenge. In fact, tech research firm Juniper Research estimated that voice-based ad revenue could reach $19 billion by 2022.
Customer experience makeover
When the famous brand Sephora decided to launch a voice application, it already had the experience of a chatbot deployment to draw and build on. Following the mantra “launch quick, test, then scale”, the initial application permits users to interact with the brand through the Google Assistant platform to reserve an appointment for a beauty treatment in-store. It also provides access to their quizzes, how-to videos, tutorials and podcasts made by the top beauty influencers.
However, this is just the start. Sephora believes that this new channel will enable it to more closely to follow its audience and that voice is “much more than a trend, it is a small digital revolution and a key channel.” The customer experience makeover is all about a seamless voice experience journey.
Rise of conversational marketing
Voice search is fast becoming more common, and conversational AI is developing quickly to keep up. This isn’t a trend that’s going to slow down. Conversational marketing is the fastest way to move buyers through marketing and sales funnels through the power of real-time conversations. It builds relationships and creates authentic experiences with customers and buyers.
More into voice and data analytics
We can say that custom-built solutions are the way to a modern customer’s heart. Consumers want it all: they need their time to be spent intelligently, they need a prompt response when they have a problem, they want more control, and they want more personalized content. When the content is customized, it means the customers are more likely to engage with it. More brands will be on their way to market expansion and into the voice channels with lot of options — they can build up a smart voice bot, or their own voice assistant or skill for existing assistants.
Voice technology has a major impact on conversational marketing.It is a great field of opportunities here. Companies can gather their customer data and their buying habits. They are the most important segments here — on the basis of these insights, companies can build their marketing and product strategy.
A built-in smart assistant in a car is the rule. Smart Assistant gives that additional control when your eye is set on the road and hands are on the wheel. It is significant that the automobile manufacturers will follow the Mercedes’ path — naming their assistant after the brand’s name.
For sure, voice experiences are becoming more widespread, at the same time the technology is becoming smarter. So, with all this in mind, voice interactions can be seen as the latest tool in communicating brand values. The ability for a company to directly communicate to its customer, and vice-versa, means brand experience and interactions will become radically more valuable and intuitive.